Lead Management
Updated on July 29, 2019 Cloud-based CRM solutions such as Salesforce do a fantastic job at providing users and sales teams the ability to manage their sales process holistically from start to finish. Sales data goes into the system as a Lead, and each customer engagement point can be tracked through, in a detailed fashion, […]
Read MoreEvery business owner and manager knows how important it is to track sales, but doing so is much more complicated than just looking at the company’s ROI and number of closed deals at the end of the month. In order to truly track progress, there needs to be a set sales process with measurable progress […]
Read MoreCreating web forms doesn’t sound like much of a challenge, but all of the small factors that determine higher or lower conversion rates indicate that this is a simple task that actually requires a bit of thought. Online forms are great tools for businesses because they allow people to contact the company without picking up […]
Read MoreThe idea of attaching a numeric value to each of your clients and scoring their likelihood to purchase from you might seem impossible—especially since everyone has a different business and product to promote. However, with Salesforce and marketing automation, you can do just that. Salesforce allows you to customize your lead scoring qualifications, and the […]
Read MoreNo matter what kind of business you operate, you are going to make mistakes just like everyone else, but certain mistakes can be catastrophic, especially if you continue to repeat them. Sometimes the worst kinds of mistakes involve your customers. Whether it’s losing a client or not closing a deal that you should have, repeating […]
Read MoreJust about every business that relies on sales has to generate and manage leads. Unfortunately, the amount of time required for each lead can be substantial and most leads will not make a purchase. What if there was a way to increase conversions and do less work? By using marketing automation you can do just […]
Read MoreStarrForce has updated our list of Salesforce Best Practices! We created our list of Salesforce Best Practices from our extensive work with Salesforce customers to give you tips to improve your Salesforce experience. Our list contains best practices in the following fourteen Salesforce categories: Activity Management, Case Management, Chatter, Dashboard Management, Data Integrity, Desktop Integration, Email Templates […]
Read More