• Skip to main content
StarrDataStarrDataStarrData
  • Technologies
    Salesforce Revenue Cloud
    Salesforce CPQ

    Deliver fast & accurate proposals that empowers your sales team and maximizes company revenue.

    Salesforce Billing

    Seamlessly integrate your entire billing process with powerful Salesforce technologies.

    Salesforce Products
    Sales Cloud

    Empower your sales team by leveraging best practices throughout the company.

    Experience Cloud

    Connect your customers, employees & partners with the power of Salesforce.

  • Services
    Salesforce Implementation

    We'll help you get up and running quickly - from simple implementations to fully customized instances.

    Salesforce Administration

    Stop worrying about the day to day details of Salesforce and outsource to a 5-star certified Salesforce team.

    Salesforce Optimization

    Get the most out of your Salesforce investment by fine tuning your instance specifically for your needs.

  • Industries
  • Blog
  • Company

    Since 2009, StarrData has helped hundreds of companies leverage the power of Salesforce. We are a 5-star certified partner with an experienced team of consultants, solution architects, engineers, and administrators.

    Testimonials

    See what our clients say.

    Partners

    Companies we partner with to provide ancillary services and integrations.

    Commitment to Equality

    At StarrData we believe that all humans are equal, and diversity is a strength. We are committed to providing equal employment opportunities and world-class service to anyone, regardless of sex, color, gender, religion, or sexual orientation.

  • Client Portal
  • Contact

Increase Sales with Marketing Automation

By Darren Starr
Facebook
Twitter
Twitter

Just about every business that relies on sales has to generate and manage leads. Unfortunately, the amount of time required for each lead can be substantial and most leads will not make a purchase. What if there was a way to increase conversions and do less work? By using marketing automation you can do just that. Automating your daily marketing tasks frees up your valuable time to invest in other areas of the company and increases the chances of converting a lead into a paying customer.

Marketing automation allows you to automatically gather lead information, rate their likelihood to make a purchase, send them automated e-mails, maintain a log of notes pertaining to each specific lead, nurture the leads, and use reports to determine which marketing campaigns are the most successful.

Improving Your Sales Process Through Marketing Automation

You may think that automation could never truly be effective in converting leads because it is not personalized. Luckily that is not the case. With marketing automation you can set up campaigns that are tailored to specific leads, and when the lead performs a certain task, it triggers the automation. That could include sending a personalized e-mail about the product they were researching, or thanking them for setting up an appointment through the system. Individual customization is just one of the many benefits of automated marketing, the ability to manage and keep track of leads is also vital.

[button type=”success” size=”lg” link=”http://bit.ly/1jfqjtn”]Want to add Marketing Automation to your business?
Check out our Marketing Automation Service![/button]

Lead Nurturing

As a marketer, your job is to turn new leads into paying customers. To do this, you must nurture them through the process by getting them acquainted with the product or service and constantly staying in touch with them. When they are ready to buy, you need to be at the forefront of their mind. One of the benefits of marketing automation is that it allows you to set up a campaign to slowly build a relationship with leads over time. For example, you can introduce them to a blog one day and then an eBook a week later. You can also schedule webinars and send online demos. The possibilities are endless and you have complete and total control over it all.

Lead Scoring

No matter how good your lead generation methods are, you will still end up with leads of poor quality. These are the ones that will never purchase from you no matter how hard you push. To save you time and hassle, marketing automation has the ability to rank leads according to their likelihood to make a sale. You can also set up campaigns so that high-scoring leads are sent directly to a live representative to close the deal. The scoring process is set up by you and you get to choose the parameters that classify quality leads, such as the amount of interaction the lead has had with your company or the location of their company.

Without automated marketing you would have to do all these tasks by hand which could easily take up the majority of your time. In addition, if you have a lot of leads, some are sure to get left behind due to a lack of time. Automated marketing takes care of all this for you and helps you increase sales at the same time.

StarrForce creates and supports Salesforce solutions that allow our clients to take more effective action. If you would like information on the services we offer, call us at (888) 391-4493 x101.

 

Posted in Cloud Computing, HubSpot SF Integration, Marketing Automation

Contact Us

888-391-4493 x101

1261 Locust St. #135, Walnut Creek, CA 94596

info@starrdata.com

Salesforce Partner Since 2009
Pledge1_ProudMember_Smallest

Additional Resources

  • Technologies
  • Services
  • Client Portal
  • Contact Us
  • Privacy Policy
  • Sitemap

About Us

StarrData is a 5-star rated salesforce.com partner who helps companies increase sales and productivity by providing Salesforce implementation and support services. Since 2009 we have helped hundreds of organizations to leverage the power of Salesforce.

© 2020 StarrData. All Rights Reserved.

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

Our Spring Sale Has Started

You can see how this popup was set up in our step-by-step guide: https://wppopupmaker.com/guides/auto-opening-announcement-popups/

Contact Us Today

To speak with someone right away, give us a call at (510) 984-3648.

  • This field is for validation purposes and should be left unchanged.