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Why Choose Salesforce CPQ?

By Darren Starr
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In the realm of optimizing sales processes, if your company is leveraging Salesforce, the term CPQ has likely crossed your path. CPQ, short for configure-price-quote, is a game-changer in ensuring the smooth progression of the sales cycle, particularly in its concluding stages.


Closing deals can often become intricate, leading to potential clients dropping off before finalizing agreements. Salesforce CPQ emerges as a strategic solution, empowering you to seal more deals and expedite revenue recognition.


While the advantages of CPQ are evident, the prospect of integrating it into your existing system might appear overwhelming. Let’s delve into Salesforce CPQ and explore whether it is the ideal solution for your business.

What is CPQ?

CPQ simplifies the creation and sharing of price quotes for businesses. It is designed to enhance efficiency in the contracting process, enabling sales representatives to:

  • Efficiently create multiple quotes
  • Track prospects and customer information within your CRM
  • Tailor contracts and sales quotes to individual customers
  • Make better-informed decisions involving special pricing, discounts, and terms
  • Eliminate user error by drawing from reliable data sources to auto-populate fields

Why Do You Need It?

The negotiation of contracts, pricing quotes, and consideration of unique circumstances can be laborious and time-consuming. This prolonged interaction with prospects may lead to a loss of interest in your product. CPQ pricing solutions address these challenges, guiding sales reps through these stages swiftly and seamlessly. By utilizing CPQ software, deals close faster, reducing the risk of user errors associated with manual inputs, spreadsheets, and pricing pages.


Additionally, solutions like Salesforce CPQ seamlessly integrate with your CRM, automating crucial final steps in the sales process. The outcome is enhanced sales productivity and an increased close rate. Notably, companies employing a CPQ tool experience a 17% higher lead conversion rate than those that don’t.

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Salesforce CPQ Advantages

Salesforce CPQ stands out as the most trusted solution, securing the top position in a G2 Crowd comparison of 45 CPQ providers based on customer satisfaction and scale. It equips sales reps with automated tools to generate accurate quotes, error-free contracts, and professional proposals.
The streamlined billing and revenue features of Salesforce CPQ facilitate payment collection, subscription management, and revenue accounting. The entire tool is conveniently accessible through a single dashboard, ensuring simplicity and efficiency.


Implementing Salesforce CPQ is a straightforward process, but it may fall beyond the purview of most Salesforce administrators. To expedite your team’s adoption of Salesforce CPQ, consider reaching out to a Salesforce vendor like us at StarrData. With our assistance, you can navigate a seamless implementation process, allowing you to harness the benefits of CPQ swiftly. Contact us today to embark on this transformative journey!

Posted in Salesforce CPQ
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