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What Is Salesforce CPQ?

By Darren Starr
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Salesforce CPQ software is like a sales assistant that creates perfect price quotes every time. It automates the quoting process, minimizes errors, and helps reps close deals faster. It’s proven to shorten the overall sales cycle and set companies up for maximum revenue generation.

Here are some important things to know about Salesforce CPQ and how it can work for your sales team.

It Blends Seamlessly With Your Brand

The first thing to know about Salesforce CPQ is that it’s made to integrate with your existing sales and branding strategies. It can link up with your current systems to upload client data, which then auto-fills into the proper fields in templates. And the templates look like they come from your company, not an outside vendor.

Every proposal from Salesforce CPQ can be custom-tailored to the client for which it’s created. Your customers receive professional, information-packed proposals that make it easy to say YES.

It’s Fast— Really Fast

Sales reps can use Salesforce CPQ to create price quotes within minutes, not hours. Even if your quotes need manager review before they go out, this can happen quickly through an automated approval process.

For reps, this brings a noticeable increase in actual selling time, rather than time spent tinkering with proposals. Deals close faster every day, and more deals are closed every month.

It’s Cloud-Based

Because it’s cloud-based, Salesforce CPQ has high adoption rates for sales teams around the world. Sales reps welcome it because they can access it from any device, anywhere. In fact, as of last year, 83% of companies were using some type of cloud-based CPQ software.

It Has Dashboards for Sales Support

Salesforce CPQ comes with helpful dashboards that give reps and managers constant feedback. See exactly where everything stands, month-to-month and up-to-the-minute.

At a glance, identify the most profitable deals, highest-spending customers, fastest renewals, and other factors that drive profitability. The system also shows where there’s room for improvement, like proposals that have languished for 30 days without follow-up.

It Minimizes Errors

Any sales manager understands the power of controlling price quote errors. It’s a terrible feeling to have a great sales month suddenly ruined by numerous client refunds.

With Salesforce CPQ, pricing errors are caught before they ever reach the customer. The system ensures accuracy all along the way through safeguards like required fields, codes, and alerts.

For example, certain client groups can be coded to only receive certain sets of price quotes. Loyalty programs can be built into the system. Limiters can be set up to control the kinds of inaccuracies that often become refunds down the line. This is a lot more intuitive than traditional spreadsheets.

It Supports Strategic Thinking

Salesforce CPQ extends beyond the sales department to support your entire operation. It not only streamlines your sales system, it also makes everything about revenue recognition easier. It can handle:

  • Invoices
  • Taxes
  • Collections
  • Discounts
  • Renewals

This means you’ll be able to see deep into the revenue generation process for long-term goal-setting and strategic thinking. See reports like:

  • Open opportunities
  • Quotes in the pipeline
  • Discounts by type
  • Year-to-date stats
  • Year-over-year stats

It Helps You Celebrate

Reports from Salesforce CPQ are full of facts and stats poised to come to life during sales celebrations. Gather some of the following stats to see who your sales superstars are by a variety of measures:

  • Top wins by rep
  • Top wins by industry
  • Monthly closed renewals
  • Biggest upsells
  • The highest number of clients
  • Most loyal customers
  • Lowest number of errors/refunds
  • Best win/loss record
  • Most-improved month-over-month

When you celebrate these kinds of successes, your reps see a clear benefit from using Salesforce CPQ. It’s built right into their bonuses and bragging rights.

It’s Trustworthy

Salesforce CPQ is the most-trusted CPQ solution currently on the market. In a G2 Crowd study of customer satisfaction, it ranked higher than 44 other providers.

Ready to see how it could reshape your CPQ process? Connect with StarrData, a 5-star certified Salesforce partner that has helped hundreds of companies leverage the power of CPQ software.

Posted in Salesforce CPQ
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