3 Keys to Crafting Sales Follow-ups that Actually Get Opened

I may not be a sales rep, but I understand the frustrations of an unopened email. When your job revolves around connecting with people and guiding them through the sales process, your success kind of hinges on people responding to your communications, doesn’t it?

The unfortunate reality is that a large percentage of sales emails will never be opened, no matter how well-intentioned they are. In fact, according to an analysis of over 500,000 emails sent by Yesware users, if your sales email is ever going to be opened, 91% of the time it will be opened within twenty-four hours of when you send it . The drop-off to the following day is huge: a whopping 1.68% of sales emails are opened one day later (the statistics for days two through seven aren’t any more encouraging).

Interestingly enough, 90% of the sales emails that received replies were replied to within one day of being opened — and over half of these were replied to within three hours. So what does this mean for sales reps? If your emails aren’t getting a response within twenty-four hours, you might as well write them off as lost causes, as harsh as that sounds.

But that doesn’t mean that you should give up. Yesware’s research indicates that only 19% of sales reps go on to send a follow-up email after the initial email goes unanswered, even though 25% of recipients eventually do respond if communications are consistent. This means that 81% of sales […]

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