by Geoff Talbot – VP of Member Services, Sourcing Interests Group
Sourcing Interests Group (SIG) has been using Salesforce.com for about 4 years, but as of the past 18 months or so we have redefined our strategy for how we use Salesforce and what we want to produce with Salesforce.
We incorporate Salesforce on a day-to-day basis within our business as a means to manage our event registration attendees, contacts, and prospective members along with membership, market intelligence, and sponsorship sales opportunities.
Over the past 18 months, we have moved from a limited view of who attended our events, to a comprehensive view that incorporates products, dashboards, and a perspective pipeline of prospects and opportunities.
The Salesforce platform helps us organize critical data associated with contacts and contact information while allowing us to better manage our sales process, marketing campaigns, and content.
We are always looking at Salesforce apps and partners in our quest to enhance our process and results, as we refine SIG as a Social Enterprise.
We are looking to integrate Salesforce with social platforms and automated marketing solutions that will help us measure results associated with our sales and marketing efforts.
We have also incorporated Data.com as a means to identify the right contacts at the right companies for our events so we can sell and service them at the appropriate time.
Sourcing Interests Group (sig.org) is a membership association and community of Fortune/Global 1000 companies and executive-level leaders versed in Strategic Sourcing, Outsourcing, Supply Chain, Procurement, Technology, and Business Processes. SIG facilitates 20+ events around the US and several International venues where executives gather in order to network and share challenges, success stories, and best practices in a non-commercial and collegial setting.
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