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Cloud Computing

Salesforce license types

Optimize Salesforce License Types and Increase Your Use of Salesforce

By Darren Starr / December 27, 2017 / 1 Comment

***UPDATED December 2017*** For those of you using Salesforce Lightning Enterprise (and Unlimited) licenses, you may be able to use Salesforce Platform licenses (formerly known as Force.com licenses) for some of your users to substantially reduce your total Salesforce licensing costs. Platform users co-exist with your Salesforce Enterprise users because Salesforce Platform Users and Salesforce […]

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Cloud Computing for Healthcare and Life Sciences

How Connected Cloud Computing Transforms Healthcare and Life Sciences

By Darren Starr / October 29, 2015 / 0 Comments

The healthcare and life sciences (HLS) industry is being shaken up like never before. Social, mobile, and cloud technologies can empower hospitals, doctors, and other care providers to collaborate closely around their patients, and help medical device, pharmaceutical, and biotech companies redefine their products and services. As a result, IT departments within these organizations are […]

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Salesforce for Quickbooks

Intuit Discontinues Salesforce for QuickBooks

By Darren Starr / December 2, 2014 / 0 Comments

Effective December 3, 2014, Intuit will discontinue their Salesforce for Quickbooks subscription service – both the CRM subscription as well as the integration app. For small businesses that depend on QuickBooks and Salesforce, this could be viewed as an alarming change. In reality though, Intuit made this decision in support of their clients: “…we have […]

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marketing automation

Increase Sales with Marketing Automation

By Darren Starr / March 3, 2014 / 0 Comments

Just about every business that relies on sales has to generate and manage leads. Unfortunately, the amount of time required for each lead can be substantial and most leads will not make a purchase. What if there was a way to increase conversions and do less work? By using marketing automation you can do just […]

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Salesforce Data Actionable with InsightSquared

Transform Your Salesforce Data into Actionable Business Intelligence

By Darren Starr / February 4, 2014 / 0 Comments

We’ve recently partnered with InsightSquared, an innovative Sales & Marketing Analytics product that makes sales reporting seamless. Their product provides an out of the box way to get actionable Business Intelligence out of the information that is already located in your Salesforce. It is easy to use and allows you to expand on Salesforce’s reporting […]

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Guest Blog: Tell the Entire Salesforce Story with InsightSquared

By Darren Starr / July 31, 2013 / 0 Comments

In attempting to tell the entire lead-to-cash story – outlining every path that a lead takes on its way to becoming a closed-won opportunity – Salesforce can fill in most of the plot points, but misses a few key details. InsightSquared is here to fill in those details. InsightSquared is an easy-to-use, out-of-the-box add-on to […]

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Guest Blog: Your CRM is in the Cloud. Your Phones Should Be, Too

By Darren Starr / July 15, 2013 / 0 Comments

You wouldn’t be reading this blog if you hadn’t already transformed your business by letting Salesforce worry about the back-end infrastructure of a critical part of your business, your sales process. There’s another critical part of your business you might not be thinking about right now, but you should – that depreciating relic of a […]

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Guest Blog: Vocalnet and Computer Telephony Integration

By Darren Starr / May 31, 2013 / 0 Comments

As a Salesforce.com user, the most fundamental thing your company does every day is answer the phone and place outbound calls to prospects.  It’s 2013, and you’re still paying people to dial and type?  Salesforce and your phone system could be doing a lot more heavy lifting for you. Vocalnet was one of the first […]

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Our Salesforce Best Practice of the Week: Salesforce Reports for Marketing Departments

By Darren Starr / October 1, 2012 / 0 Comments

Our Salesforce Reports blogs have been so popular that we’ve decided to continue the series by covering reports for Marketing Executives and Marketing Managers. The Salesforce Reports that follow are suggestions to get you thinking. You may already have some of these and some may not apply to your business processes but hopefully, one or […]

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Salesforce Automation, Salesforce Support, Salesforce Partner, StarrForce

Our Salesforce Best Practice of the Week: Simplifying Salesforce Automation

By Darren Starr / September 6, 2012 / 0 Comments

Weather you use Salesforce Group edition or Salesforce Enterprise edition, Salesforce Automation can be utilized to improve efficiency and data accuracy. Salesforce workflow rules are only available in Enterprise edition and above but Salesforce formula fields are available in all Salesforce editions and can be used for more than just adding or dividing. Salesforce cross-object […]

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Importing Tradeshow Leads without Creating Duplicates, Our Salesforce Best Practice of the Week

By Darren Starr / August 23, 2012 / 1 Comment

“What should I do with that list of trade show attendees,” you ask yourself. You may be itching to import them into Salesforce as leads so you can start working them while they are still fresh. Well, hold on a minute. We better think this through a bit first so  you do not create a […]

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Salesforce Summer ’12 New Features, Part 4

By Darren Starr / July 24, 2012 / 0 Comments

The release of Salesforce Summer ’12 comes with some minor changes and some great additions in functionality. Below are the highlights of this new release. For the full documentation of this release, please see the Salesforce Summer ’12 Release Notes link. In part 3 of this blog post, we covered Shared Activities, Reports Tab Updates, […]

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Salesforce Summer ’12 New Features, Part 3

By Darren Starr / July 18, 2012 / 0 Comments

The release of Salesforce Summer ’12 comes with some minor changes and some great additions in functionality. Below are the highlights of this new release. For the full documentation of this release, please see the Salesforce Summer ’12 Release Notes link. In part 2 of this blog post, we covered the Know Issues Site, Chatter […]

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Salesforce Summer ’12 New Features, Part 2

By Darren Starr / July 16, 2012 / 0 Comments

The release of Salesforce Summer ’12 for comes with some minor changes and some great additions in functionality. Below are the highlights of this new release. For the full documentation of this release, please see the Salesforce Summer ’12 Release Notes link. In part 1 of this blog post we covered Browser Support Changes. In […]

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Salesforce Summer ’12 New Features, Part 1

By Darren Starr / July 11, 2012 / 0 Comments

The release of Salesforce Summer ’12 comes with some minor changes and some great additions in functionality. Below are the highlights of this new release. For the full documentation of this release, please see the Salesforce Summer ’12 Release Notes link. In part 1 of this blog post, we cover Browser Support Changes. Browser Support […]

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A Salesforce Best Practice: Working with Salesforce Workflow Automation

By Darren Starr / June 7, 2012 / 0 Comments

Salesforce Workflow evaluates records as they are created and updated and determines if an automated action needs to occur. In a way it allows records to speak up or do something – update data, notify people or external systems. Salesforce Workflow replaces the constant monitoring users have to otherwise do via reports, dashboard or views […]

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Salesforce CRM Implementation Strategies

By Darren Starr / May 23, 2012 / 0 Comments

Research has shown that businesses using Salesforce CRM implementation strategies will return better financial returns than those that don’t. If you’re a small or midsize business, work to incorporate the following tips into your Salesforce CRM implementation strategy. In the process, you’ll transform your business and set the stage for even greater success in the […]

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Preventing Salesforce Duplicates

By Darren Starr / May 17, 2012 / 6 Comments

Preventing Salesforce duplicates will save you heaps of time in the future. Just like any other CRM database, no matter how hard you try to keep them out, Salesforce duplicates (salesforce duplicate records) are going to happen. A user may fail to search first before creating a new record in Salesforce. A user may search […]

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Tips for Crafting Your iPads for Sales Strategy

By Darren Starr / May 9, 2012 / 1 Comment

Our previous posts about Touch.Salesforce.com attracted a lot of visitors. There is no doubt that the Apple iPad will become a valuable tool for sales professionals. With this in mind, we are excited to share this post with our readers: By Ashley Furness, Guest Blogger and Market Analyst for softwareadvice.com/crm. A recent Dimensional Research study […]

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Organizing Salesforce Tabs

By Darren Starr / May 3, 2012 / 0 Comments

As a Salesforce Partner, we are often asked about ways to customize Salesforce tabs to help access important data more efficiently. Salesforce gives you the ability to organize Salesforce tabs along the top of your page to suit your needs. Click the + at the right of the tabs (picture below) to go to the […]

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Working With Salesforce Custom Fields

By Darren Starr / April 11, 2012 / 0 Comments

Salesforce comes with many useful standard fields that are ready to use right out of the box. However, Salesforce fields can also be customized to fit your business’s specific needs. Salesforce custom fields can store specific information that is important to your organization and make it easier for your Salesforce users to find that information.

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Salesforce Homepage Configuration Tips

By Darren Starr / April 9, 2012 / 0 Comments

When you log into Salesforce, you most likely land on your Salesforce Homepage. The Salesforce Homepage can be a wealth of information when set up properly. If your administrator has enabled the Salesforce Dashboard section, you can use the “Customize Page” (highlighted in yellow in the picture below) link to select which dashboard to display. […]

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Salesforce Best Practices for Sales Managers

By Darren Starr / April 2, 2012 / 4 Comments

As a sales manager, you most likely have a lot on your plate and spend a considerable amount of time tracking down the answers to questions such as: “What opportunities are stuck and need help?” “How active are my sales reps?” “What is the conversion percentage of our leads?” “What is my opportunity win/loss ratio?” […]

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Best Practices for Salesforce Page Layouts

By Darren Starr / March 28, 2012 / 0 Comments

Using best practices when organizing Salesforce page layouts will make it easier for your users to find the information they need and will increase user adoption. These are some simple things that you can do that might solve a nagging Salesforce page layout problem and can make a big difference to your users: Organize Your […]

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