In attempting to tell the entire lead-to-cash story – outlining every path that a lead takes on its way to becoming a closed-won opportunity – Salesforce can fill in most of the plot points, but misses a few key details. InsightSquared is here to fill in those details. InsightSquared is an easy-to-use, out-of-the-box add-on to Salesforce that enhances all its reporting and analytical capabilities, allowing sales managers to study filtered custom objects, examine easy-to-understand visual reports, and tell the entire lead-to-cash story.
Salesforce is a great CRM, but it does not have the ability to easily produce cross-object reporting. In order to compare seemingly unrelated objects – for instance, how much each lead source is contributing to the opportunity pipeline – managers have to undergo a process of exporting and reformatting to Excel. Often, these metrics, which might seem to be disparate from each other, can provide extremely meaningful insights when compared against one another.
Stories don’t typically just go from point A to point B; they are usually filled with plot twists and surprises. Similarly, sales managers aren’t just interested in how they got to point B, but rather want to track every step along the way. With InsightSquared, they can pull out-of-the-box reports, customizably filtered, to determine how much each lead source contributes to the opportunity pipeline, how qualified these pipeline opportunities are, and how effective they are at being converted. InsightSquared allows sales managers to know the ROI of each lead source, allowing them to focus more of their efforts on the most productive lead sources.
They say a picture is worth a thousand words, so great visualizations are certainly handy in telling the entire story. Salesforce is able to visually display the sales funnel, but InsightSquared is able to expand upon Salesforce’s displays and has capabilities for much deeper dives and, subsequently, more meaningful insights.
InsightSquared is able to breakdown your sales funnel conversion rates to individual stages to identify specific areas of weaknesses where reps might be struggling. For instance, if a rep is converting at a high rate between the first and second stages but seeing big drop-offs between the second and the third, managers can then focus on those individual stages during sales coaching sessions. Should the rep be qualifying opportunities more stringently? Do they need help working on their demos? InsightSquared is able to offer analytics to address these concerns.
Similarly, Salesforce does not allow sales managers to visualize progress against goals. Salesforce can provide year-to-date sales snapshots, but InsightSquared wanted to add options to visualize the supporting trend lines. Visualizing trend lines of actual results (such as activities, leads generated or another key sales performance metric) compared to visualized goal lines can give managers a great overview of how their team is performing in this month or quarter.
InsightSquared is a great reporting and analytics product for sales managers who are looking for visual reports and who want to get the most out of their Salesforce experience.
[button type=”success” size=”lg” link=”http://bit.ly/1lnYbZG”]Want to Create Advanced Reports with Salesforce?
Click Here to Learn About InsightSquared![/button]