StarrForce is now a certified HubSpot provider.
We’ve been using HubSpot internally for about a year and have been amazed at the results! And in the process, we’ve learned a lot about HubSpot Salesforce integration.
The days of cold calling from mail lists, advertising, and direct mail are over for most companies. Now your future clients will learn about your product or service by your educating them on it via the internet.
How inbound marketing works is simple. When you provide someone with information they find useful, say in a blog post, it begins to build trust. The more information you provide to them the more trust you build. In the process, you’re warming up a potential lead.
HubSpot provides a lot of great information on how and why this works on their website so we won’t reinvent that here. They have a short video about it too:
So why is StarrForce jumping into the world of inbound marketing and HubSpot Salesforce integration? Because we’re HubSpot users ourselves and we’ve seen issues that a lot of HubSpot customers have, who are also Salesforce customers, that we can fix:
1) How exactly do you integrate HubSpot and Salesforce?
HubSpot provides limited information on this to their customers and for obvious reasons doesn’t get into the technical details of Salesforce.
Because we’re a Salesforce partner in addition to being a HubSpot partner we have the technical expertise to understand the details of a HubSpot Salesforce integration to make sure the work is done right the first time.
2) How do you track the effectiveness and ROI of HubSpot campaigns over time?
HubSpot provides you with analytics on the specifics of a campaign in HubSpot such as how the Calls To Action (CTAs) or Landing Pages are performing.
But how is your overall campaign doing against what your goals were for it? If for example, you’ve invested $5,000 on a HubSpot campaign has the campaign resulted in at least enough new business to offset your costs?
How is each HubSpot campaign performing relative to other HubSpot campaigns?
Which HubSpot campaigns do I invest more time and resources into and which ones do I stop?
3) How do you integrate HubSpot and Salesforce so that the results from HubSpot campaigns automatically trigger actions in Salesforce?
For example, I’d like all HubSpot leads from California to be assigned to salesperson 1 and all HubSpot leads from Texas to be assigned to a salesperson 2. If salesperson 1 or 2 doesn’t contact that lead within 24 hours then I’d like the sales manager to be automatically emailed. (Just having this in place tends to make sure sales person 1 and 2 will contact their leads within 24 hours.)
If you have any of these problems or are planning a HubSpot Salesforce Integration, give us a call at 888-391-4493 x101. We’d be glad to provide you with a complimentary consultation.