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5 Ways Salesforce CPQ Can Boost Your Revenue

By Darren Starr
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With the advancement of sales software and sales enablement methods, if your sales team is still using outdated spreadsheets to configure prices and generate quotes, you may be missing out on revenue. If your sales reps are spending the majority of their time using out of date methods to prepare and manage quotes, chances are they’re missing out on deals.

To improve your sales team’s productivity and to boost your overall revenue, you may want to consider switching over to Salesforce CPQ software. Here’s how the switch can impact your business:

Sales Reps Spend More Time Selling

If your company is already using Salesforce CRM to track leads and customer relationships, using the Salesforce native CPQ app should be a no-brainer. Your sales reps won’t have to learn a new application and will, in turn, increase their selling time and the accuracy of the quotes and proposals they’re generating, since they’ll be able to work an opportunity from start to finish all within the same app. You can even seek services to assist in a custom Salesforce CPQ implementation to get your reps up and running in no time.

Shorten Sales Cycle

If your sales reps are taking hours to configure products and generate quotes for prospects, they’re losing the momentum and urgency that’s paramount to closing deals. Your sales team can use Salesforce CPQ to configure products and services based on business rules and logic and store all configurations in one location, where they can be updated as needed. Sales reps can enjoy the ability to generate customer-friendly quotes easily while knowing the information will be accurate and up-to-date. Quotes are generated and delivered in minutes, rather than days, considerably reducing the time from initial opportunity to a closed sale.

The quoting features also lend themselves to guided selling capabilities. Reps can select the right product and services for each prospect and customer, and easily identify cross-sell and upsell opportunities with the product and service configuration features without spending a lot of time searching through data.

Reduce Operational Costs

To boost overall revenue, your operational costs will need to decrease. Integrating your existing CRM with Salesforce CPQ can dramatically improve operational efficiency and cost savings. By operating within one database, you can enhance internal communication while improving your sales team’s efficiency and effectiveness while selling.

Gain Transparency Into Sales Process

You can use the insights provided by Salesforce CPQ to see what’s working for your sales team, and what needs improvement. The CPQ application provides a strategic view of your sales activity, infusing greater intelligence into every quote generated, and every product or service recommendation.

Custom revenue reports and dashboards can also be accessed with Salesforce CPQ, so you can easily identify your top-spending customers, most profitable customers, and the most successful pricing models.

Quote-to-Cash Anywhere, from Any Device

Part of being successful in sales is ensuring both your sales reps and prospects can go through the sales cycle in the field or on-the-go, from any device. Cloud-based CPQ like Salesforce CPQ can provide greater visibility across the entire sales process by being accessible from any device, anytime, anywhere. Your sales team needs to be ready to meet the prospect wherever they are to build a customer-first brand—brands that are generally more profitable. A Salesforce implementation firm can help build out your custom CPQ use case to give your sales team access to their updated data from any device, at all times.  

The Salesforce experts at StarrData can help your business make the switch to Salesforce CPQ. Contact us today!

Posted in General, Sales Tips, Salesforce CPQ
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