Marketing Automation
Salesforce is a powerful tool. Configured correctly, it has the potential to help a company increase sales, close deals faster, and operate more efficiently. Administering and customizing Salesforce can sometimes be a challenge. Common mistakes can increase costs, slow down work, and create user dissatisfaction. A new Salesforce Administrator will learn the pitfalls and become […]
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WHAT IS SALESFORCE LIGHTNING Lightning, also known as the “Lightning Experience” is a user friendly, streamlined interface of Salesforce allowing for less clicks and better navigation across Salesforce. Salesforce will be systematically rolling out Lightning in early January of 2020 to all users. WHY YOU SHOULD WANT TO CHANGE Reason #1: Automation While there […]
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Welcome back for our third and final Salesforce tip to save you time. These are tips from the insiders: the StarrData team! Last week we taught you how to create a dynamic report link, and the week before we shared a little-known tip about creating a secret tab. For our final tip, our team would […]
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As a small business, you know how important a first impression can be. Whether it’s the first time someone walks into your store, the first time someone calls your office, or the first time someone looks up your business online—you work hard to make sure customers walk away thinking positively about your brand. But […]
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We all know that smaller brands have to work extra hard and with limited budgets to connect and build trust with prospects and customers. Businesses are often competing with enterprises whose logos are instantly recognizable and who have limitless resources. In a world where money is tight and deadlines are pressing, today’s marketing automation technology […]
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Are you wondering how marketing automation can help you in a sales role? Do you have to constantly switch back and forth between Salesforce and your marketing automation tool to see all the information you need? Integrating your marketing automation tool with Salesforce can be a big time saver and can also provide extra value […]
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If you’ve ever led the charge on a marketing campaign, you know that there are many aspects to generating a successful web campaign. There are many steps that need to take place, and it is not always a straightforward process. We want you to be successful in your marketing campaigns, so we have developed our […]
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Creating web forms doesn’t sound like much of a challenge, but all of the small factors that determine higher or lower conversion rates indicate that this is a simple task that actually requires a bit of thought. Online forms are great tools for businesses because they allow people to contact the company without picking up […]
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The idea of attaching a numeric value to each of your clients and scoring their likelihood to purchase from you might seem impossible—especially since everyone has a different business and product to promote. However, with Salesforce and marketing automation, you can do just that. Salesforce allows you to customize your lead scoring qualifications, and the […]
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Just about every business that relies on sales has to generate and manage leads. Unfortunately, the amount of time required for each lead can be substantial and most leads will not make a purchase. What if there was a way to increase conversions and do less work? By using marketing automation you can do just […]
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