One of the issues that we see companies struggle with the most is Salesforce campaigns. A company will spend a lot of time and money on its marketing campaigns and then not have a good way to track and report on which marketing campaign is performing the best!
These could be trade shows, marketing campaigns using tools like Marketo, Pardot or HubSpot, or just a bunch of web forms that are setup to pull leads from a website.
There are Five Steps to Successful Salesforce Campaign Management. When implemented properly will will provide you with better insight into how your marketing campaigns are performing.
The five steps are:
- Create the campaign
- Determine how to target the campaign
- Execute the campaign
- Track response
- Analyze campaign effectiveness
Click on the link below and we will send you a series of emails explaining the Five Steps to Proper Salesforce Campaign Management explained in detail.